A Word of Advice for All Advertisers

I know. I have no degree in advertising. I have no degree in higher learning at all. However, I do have eyes in my head and I have likely a little better mind for reasoning than most. That is to say, I can observe and draw reasonably sound conclusions.

Now, let’s say I’m watching a TV show and one of those irritating, highly over repeated ads come on. You know the ones. The ones by the lawyers seeking their 40% for legal fees; the ones advertising for Medicare part C; etc, etc and so forth.

Instead of leaving the room to make a sandwich, I change the channel to avoid the obnoxious blather. Then, no matter the reason, I don’t change the channel back. Maybe I forget. Perhaps I decide I like what’s on the other channel. I don’t know. Maybe the remote breaks or gets lost.

Your ad, which is immediately after the repetitive gibberish is not watched…the one for which you paid good money. The money, goes down the tubes, never to even be seen again. I imagine the ad agency as well as those writing the check don’t like like my little story.

Based on the above, it would seem to me that advertisers would not want to pay prime prices for time following “such fantastic works of art.”

Odd. While watching TV just now, one of those irritants came on. I’m not sure I’ll change it back. I sort of like this program better.

I mean, there are irritating commercials. Then, there are just irritating blabbing, if you get my point. I mean, I do believe we are all now well educated on bad water at Lejeune and the benefits of part c Medicare.

Just Curious

Is there anyone on this planet that is unaware of the water problem that existed on and around Camp Lejeune?

if there is one, I’d like to know just what rock he’s hiding under.

I suppose I ought not complain. They are allowing me to watch old Hunter reruns free. Then again, their ads are wasted on me. Though I was in the Marines, i was never stationed east of Memphis.

Regardless, my guess is that there are a bunch of money hungry lawyers ready to get their share of the tort fortunes.

It does cause me to wonder just who they will villainize next. Those lawyers do need their jet planes and luxury yachts.

California Ads?

I used to live in California. I grew up not far from Disneyland. In fact, I was there before there was a Disneyland.

One thing I noticed was that those who visited the Golden state had a tendency to want to stay. I wasn’t the only only one who noticed it. Many others made similar remarks.

There wasn’t a need to advertise the place. It had unlimited natural magnets. The weather and beaches were enough, but there were so many others.

Guess things have changed. People are leaving the place. I guess some are just leaving. Others must first sell their homes, possibly taking a loss.

Now, would you believe, California is running ads, frequently. I keep seeing them. Someone needs to tell them that there is a far better way.

  1. Get all the libs out of the governments, state and local.
  2. Reduce the taxes.
  3. Reduce regulations.
  4. Fix the schools and colleges.

afterwards , those wonderful natural magnets would do all the rest. It would be better for California, the residents and the country. As for those running the state now, it would be better that they find another line of work…better for everyone.

Moreover, the ads by themselves don’t stand a chance of working. All the U-Hauls will be outbound.

The folks in Texas and Florida already figured it out. Just maybe are smarter than the air heads on the west coast.

B. M. S

The letters stand for Basic Military Strategy. Though I only attained the rank of S/Sgt, I did learn something about military subjects, namely strategies. However, the first thing on the subject I learned as a boy, I think about 7th grade when I watched the movie, “Bataan.”

In the movie, one of the American soldiers was killed and the bugler started playing taps. It did not take long for the one in charge to put a stop to that. The bugler complained, “I was just…” If my memory serves me correctly, that was about as far as he got. The one in command said, “You just let the Japs know they killed one of us.” (Sorry. They used language like that back then.)

It seems a small thing but it is important. I remembered that lesson, though I never had reason to use it. Still, if had the reason, I would have known better than alert the enemy to any successes or failures he had. Indeed, to throw them off, I might have had the bugler blow taps ten times. It is called intelligence and during any war, it is very important. It did make me wonder why we reported our wounded, killed and missing in action during Vietnam. We gave them a lot of free info. I assure you, they were not about to do the same for us. At most, any such reports should have been delayed and vague. Much better to keep them in the dark as much as possible.

Another thing I found odd, then and to this day, we do telegraph troop movements. Frequently, it is reported, “We are sending 10,000 into Afghanistan.” Better that they find out the hard way. We don’t need to tell them. If anything, let’s over or under report it. Also, no need telling them when they are going to arrive. Better we should surprise them.

On the other hand, maybe we should we over report the number. Better to set them back on their heels a little until they find out different. It might be a good thing to find out we lie. That way, it will keep them even more in the dark. On the other hand, moving them in quietly works well too. No need having the reporters waiting as we go ashore. Better to have a good beachhead established before they know we’re there.

Lately, Joe really messed up with Ukraine. Basically he said he was not going to send any troops in to help them. That was kind of dumb. Wouldn’t it have been better to keep him guessing? Maybe he should have said he’d not do anything. That would sort of send in the signal that Putin could just march in and take over.

Joe spent, what..? three hours in conference with Putin trying to say what he should have said in a few seconds. “You stay out of Ukraine now.” That is all he needed to say. Then simply let Putin’s imagination run wild.

He didn’t need to make any threats. He certainly should not have said what he would or would not do. Better to let him guess. Let him spin his wheels trying to find out what might or might not happen.

Instead, he spent three hours telling Putin, “Don’t worry. We won’t fire a shot.” That sort of tells Putin, “Just march right on in. It’s all yours.”

That is certainly one bad B. M. S. Joe. If you’re listening. Here’s a hint. You didn’t scare him. The fact of the matter is, the more you talk, the less you scare your opponent. The more you talk, the more you are telling him you would really rather not fight.

One more little word. Don’t count on help from any other nations. Remember how you treated them in the Afghan retreat. Germany, France and Brittan are far less likely to want to join the party.

When to Quit

Some folks just don’t don’t know when to quit.


I ordered a pizza over the internet and ever since I received two emails a day from them in an attempt to get me to order more.  Surprise!  It didn’t work.  They angered me so much that I now go elsewhere for my pizzas.  (Did you know Subway makes a very good personal sized pizza?  By the way, it only takes a minute or two.)


I ordered a few books from Books a Million on line.  Now, twice a day they keep sending me messages expecting me to order more.  I wonder how long it will take them to find out that is contra-productive.  Not only that, it angered me.  Not only that, it discourages from ordering anything on line.

They have a little procedure to go through that is supposed to get them to discontinue.  Guess what?  It doesn’t work.  I tried it.  I think it just encouraged them to send more.  Henceforth, their messages will go in my junk folder.  Even before, I didn’t read their ads.  Now I won’t even see them.


I had a plumber come out and fix some stuff in my house.  They did a good job, so the next time I had a problem, I called them.  The woman that answered the phone wanted me to sign up for a yearly plan.  I told her forget the plan; I just want my pipes fixed.

She was stubborn.  She kept trying to sell the plan.  I hung up and called another plumber.  The one did nice work but they simply didn’t know when to quit with the sales gimmicks.


Perhaps, maybe, possibly, one of the best things a person running a company can learn about advertising is just when to quit.  Sometimes, too much is just too much.

By the way, I still don’t buy My Pillow products.  I don’t even watch the ads.  I change the channel or fast forward through them.  I’ve had some practice at it and I’m getting good at it.  However, it does just make me wonder just what kind of an advertising budget the guy has.  My guess is that most of it is wasted.  Yet, he is the one with the big corporation and I am the one living on my Social Security.  I wonder what that says.