A Word of Advice for All Advertisers

I know. I have no degree in advertising. I have no degree in higher learning at all. However, I do have eyes in my head and I have likely a little better mind for reasoning than most. That is to say, I can observe and draw reasonably sound conclusions.

Now, let’s say I’m watching a TV show and one of those irritating, highly over repeated ads come on. You know the ones. The ones by the lawyers seeking their 40% for legal fees; the ones advertising for Medicare part C; etc, etc and so forth.

Instead of leaving the room to make a sandwich, I change the channel to avoid the obnoxious blather. Then, no matter the reason, I don’t change the channel back. Maybe I forget. Perhaps I decide I like what’s on the other channel. I don’t know. Maybe the remote breaks or gets lost.

Your ad, which is immediately after the repetitive gibberish is not watched…the one for which you paid good money. The money, goes down the tubes, never to even be seen again. I imagine the ad agency as well as those writing the check don’t like like my little story.

Based on the above, it would seem to me that advertisers would not want to pay prime prices for time following “such fantastic works of art.”

Odd. While watching TV just now, one of those irritants came on. I’m not sure I’ll change it back. I sort of like this program better.

I mean, there are irritating commercials. Then, there are just irritating blabbing, if you get my point. I mean, I do believe we are all now well educated on bad water at Lejeune and the benefits of part c Medicare.

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