Well, let’s see. Some advertisements make us laugh. Some ads irritate us, especially when they run the ad every station break. Some ads have music, others have something they call music.

In general, people and businesses pay for ads for one thing, to make money. They pay for TV shows so we have “free” TV. I assure you, they are not paying to air that copy of you favorite baseball or football team just because they like sports. Indeed, they would just as soon you stay in your seat during the commercial so you might go to their restaurant or to their bank. They want you to buy their autos or their deodorant.

They pay fortunes to have their name paraded in front of you, just knowing if they don’t they will lose you as customers and they don’t want that at all.

The hitch is that commercials don’t always have the desired affect. You can ask Bud Light about that and they’ll tell you. They experienced first hand when the advertisement assailed the customers and their sales plummeted. Then to make matters worse, they refused to face it and make any corrections. They doubled down and their sales just went down. I don’t think they have recovered yet. I suppose there are some who decided other people make pretty good beer too, and maybe charge less for it. They will never get those customers back.

Then you have MacDonald’s. You know they spend somewhere in the neighborhood of 2 billion a year for advertising. They aren’t trying to entertain you. They want you to come in and buy their food. The problem is that the 2 billion can be quickly negated by slow service and low quality food. The same goes for Wendy’s. I mean, what good are the ads if they ignore those of us that would like to by a couple of singles with fries.

Then you have Chick Fillet. I can’t remember the last time I saw one of their ads. I don’t know if they have them. However, they treat their customers right. Even when they have cars wrapped around their building, I can go in, order and have my food in less than 5 minutes, maybe seven.

I’m beginning to think good service and a good product is better advertising than a spot on the Superbowl.

Maybe some other restaurants and businesses could learn from Chick Fillet. Somehow, I suspect that will not happen in my life time.