Buc-ees?

Ever of it. Suddenly, I am seeing news stories about it left and right, and always in a positive sense.

I suspect the public relations department of Buc-ees issued a release to all news organizations they could think of about the possibility of a new store east of Memphis. Suddenly, millions now know about the company who never heard of it before.

Now that is inexpensive advertising. I mean, you can count me among those who never heard of them before. Even if the store never sees the light of day, the company has acquired millions of dollars of advertising without paying a dime.

It does make a person wonder sometimes, just what is news and what is advertising?

Moreover, considering just how much time is given to it on all stations, I have some real suspicious that a dollar or two exchanged hands. If so, it is paid advertising, no matter how it is camouflaged.

In any case, it didn’t effect me. (or is it affect? Maybe both. Never could keep them straight) Fact is, I would have to go through Memphis these days unless I need to. Too dangerous. Too many Memphis drivers. Too many folks up there who like shooting people. Actually, just too many people.