Many times when I was a young lad, I would read an add about how much the savings would be to buy this that or the other thing. Finally, I was told, it’s not what you save, but what you pay.
There is a corollary to that. The more savings they advertise, the more the expensive the product. For instance if they advertise a $1000 savings on a diamond ring, the cost is likely more than the ring they advertise a savings of $100.
In other words, if I were to buy both, chances are that I would pay much more for ring that I’d save the thousand on. Naturally, if you want the more expensive ring, it is up to you. But know that will be paying more.
As I pick up a circular and I see the advertisement of a $50 savings, it makes me wonder how much it was marked up before the ad. And, of course, my assumption is that the more the savings the more it was marked up.
Regardless, the bottom line, as the businessmen like to say, it is the price. How much am I going to have to pay to change the ownership of the product. Everything else is simply a distraction.
Very frequently, I find I cannot afford the savings. Other times, it’s just more than I want to pay. Finally, sometimes, I know of other places that sell the same product for less, in which case, the savings is really not a savings at all.
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