On a scale, 1 to 10, ratings of importance:

The TV weather man will say weather reports are 9

The sports reporter will certainly say sports reports are 8

The entertainment reporters will definitely say that entertainment reporting is 11. Can’t figure that one out. Maybe you can explain that to me.

On the other hand, the news reporters say news is -1. Indeed, as they report the so-called news, the very frequently avoid news @ all cost, they avoid talking about the news. So, they talk about entertainment and entertainers. They talk about sports and athletes. Then, if they have time left over, they cover two or three actual news stories; but only if they have to; only if they must.