Television ratings experts claim precise viewership data for the Super Bowl, tracking audience numbers almost moment by moment. While the methodology seems plausible, I remain skeptical about the absolute accuracy of these measurements, particularly for viewers using traditional broadcast methods.

As the match dragged on, our enthusiasm waned. My wife and I, both well into our seventies, found ourselves increasingly disinterested. After watching the first half with diminishing attention, we ultimately decided to seek alternative entertainment, abandoning the game entirely.

Despite the numerous advertisements we encountered, we found no evidence that they influenced our purchasing decisions. The sole commercial that left a lasting impression was a beer advertisement, which is ironic considering neither of us consume alcohol.

The fragmented memories of the advertisements blurred together, a jumbled mess that seemed more like an overzealous attempt at marketing than a coherent message. Despite straining to understand, the content remained indecipherable, slipping away from my consciousness almost as quickly as it had appeared. With no compelling reason to retain these fleeting impressions, I let them fade into obscurity.

The halftime spectacle held little allure for me, a performance I’ve long since tuned out. Judging by the critical consensus, my disinterest was well-founded, and I missed nothing of consequence.