All radio and TV advertisements should be shelved by law after one year, or even earlier, to prevent audience fatigue and ensure a fresh and engaging advertising landscape. However, there should be an exception made for the iconic Hershey’s Kisses Christmas commercial, which has become a beloved holiday tradition. This timeless ad, featuring the playful Hershey’s kisses ringing “We Wish You a Merry Christmas,” should be granted a permanent exemption from the one-year rule, as it has become an integral part of the festive season for many viewers.

Perhaps the irritating ones should be removed from the situation after a period of three months. This could suggest that certain individuals or behaviors that are causing frustration or annoyance should be addressed and potentially resolved or removed from the environment after a reasonable amount of time has passed. It might also encourage less annoying ads.