My cell phone rings. I pick it up before it rings the second time. It’s easy. I carry it in my shirt pocket. However, I slip up and touch some part of the face of it. SUDDENLY, the pseudo-button I need to use to answer the phone is gone. For some reason, I am looking at some internet screen advertising something I have less than any interest in, and I start searching frantically for those elusive buttons.

I find it and I start to press it as I hear the last ring and the button disappears. It brings to mind another one of my pet complaints, the CEO affect. That’s the one I wrote about a long time ago. You remember it. It is when the CEO of the company never uses his product so he never knows the problems with the things he makes.

I can’t swear to it, but I’d guess the CEO of the company that makes my not so smart phone, does not use the phone he sells. Now I ask you, does that make sense?

I ask you, what is the problem with making the phone so as I can answer it any time it is ringing. Am I asking too much?

As an aside, I really don’t use my phone to surf the web. I have a computer and a pad for that. I have large hands and fingers. I do find it difficult to push those small buttons. Moreover, I am old. I have to wear glasses to read the screen. Some of the stuff on the screen is too small to see even with my magnifiers.

Hint for CEOs: Lock the screen on the phone while it is ringing, please. I don’t need to see some shoe ad while I am answering the phone. Actually, I don’t need to see shoe ads on my phone at all.

One more little thing on my wish list. Can we actually disable the screen while I am not using my phone. The batteries would last longer, you know.