I noticed on the news is McDonald’s is making changes. I would guess they are having problems, which is no surprise to me. I mean when it takes 15 minutes, literally, to serve a barely warm Big Mac, they are headed for real problems. Marketing is important but it will only go so far.

The company broke into fast food by serving good tasting food fast. Now there are many “nice sit down” places that serve food faster. As a matter of fact, I just visited a good Mexican place that served me a good meal in less than the 15 minutes. It does make me ask, why should anyone go to McDonald’s when we can get a much better meal at not much more cost?

Personally, I have found when I am in a hurry, it’s hard to beat Subway. Unless they have an unusually long line, I’m usually eating within 5 or 6 minutes after entering the door. Chick-fil-A is fast too, but I usually have a long walk across the parking lot. I suppose it is a reasonable price for popularity.

At any rate, it’s sort of difficult for the McDonald’s employees to provide reasonably good service when they are so busy talking amongst themselves. Many-a-time, I have had to wait for the conversation to be completed before I could expect any attention.

Mostly, if people have to wait 15 minutes for less than hot food, McDonald’s will likely just fade away, regardless of any marketing methods.

As an aside, the same thing can be said of other fast food places too. I mean it is basic. People go to fast food places to get food fast.