Bush Light is aparently more than willing to pay out the advertising millions to recover their market share.

It’s a shame they didn’t decide to just admit that what they did was wrong and promise to never do it again. I would have been far less expesive and more effective too

By doing it the way they did, they have dug their heels in and they’ve implied they are not altering their beliefs, not at all. The fear is too great of the reprisals from the left, especially those that are proud of their rainbow flag.