It was on the news. The news is about the ads. They are publicly brandishing that they are bringing back the Clydesdales.

Now, I am wondering, just what is so newsworthy that Budwiser decided to make it news that… well, you get the point. As far as I know, it’s the first time it has been worthy of putting it on the news. As far as that goes, why should a network consider it worthy of a 5 minute news segment. Really. What is it that makes it news.

I like horses. I especially like Clydesdales. They are beautiful, noble animals. I am sure in the days of horses, they were especially good to have. It does somewhat make me wonder if they are sullying the poor animal’s nobility.

Then there’s the little question on the side, just how much did it cost them to put the big name former pro football players in their ad. I am not a former pro athlete. Nor am I a multi millionaire. But they still couldn’t pay me enough to advertise any Budwiser product, even if I drank any type of alcoholic beverage. The poor Clydesdales have no choice about their reputation. I do.

So do the former football players. I guess they care not about their reputations. It is no secret what the beer makers hope to accomplish. Clearly the players don’t mind. Clearly they are proud to let the world know they drink Bud Light and they endorse the previous ad. The one that cost the beer maker their millions.

As they say. It’s not the ad they repent of making. What they are concerned with is their profits…or rather the lack of them.