Most times through the day, I listen to WREC. In general, their programming is good. However, for some reason they have latched onto I-Heart as a primary advertiser…I guess. Well, to be sure, someone does need to pay the bills. However, they seem to be one of the best examples of how to annoy a listener by repetition in advertising.

It’s getting irritating. Moreover, no matter how much they advertise I-Heart, I’ll never do business with them. I don’t like their product. Even if I did, I hate repetition. There is one ad they have played and have been playing that just irritated me when I first heard it and they insist on playing it, it seems a minimum of once an hour since.

If they continue to insist on playing it, I will leave the station. Not sure where I’ll go but I’ll find somewhere or I’ll simply stop listening to radio. I suspect I won’t be alone. If nothing else, I just might find somewhere on the internet.

As an aside, the best way to keep AM on radio is to make sure they don’t drive the listeners off.