At What Point Did Sports Become News?

It seems we have a disagreement as to what is news and what is sports.

In the old days, men used to check the sports page in the papers, not to see the news, but to see the sports. Generally, the sports page was 1, maybe 2 pages.

Today, 1/3 of a half hour “news” program is sports, not news. Worse yet, 1/2 of that remaining goes to weather. When you consider the commercials, a half hour of news gets condensed down to 7 or eight minutes.

This is a big advantage for the new program. No one needs to look for news. To be sure, sometimes they do find it but, I’m convinced they don’t put much effort into finding it and they certainly don’t put much effort into getting it right.

Why should they? Real news makes them not one dime. Moreover, all they need is 6 or 7 minutes to fill of program time. The real importance is in the ads.

As for the sports coverage, to me, it is just another form of advertising. That’s right. They are promoting baseball, football, and basketball. And the leagues are sure to provide the media with plenty of promotional material.

Leave a comment